JTI is a leading international tobacco and vaping company with operations in more than 130 countries. In the UK, JTI’s brands include Benson & Hedges, Silk Cut, Mayfair, Sovereign and Sterling, as well as a number of other tobacco products including hand-rolling tobacco (Amber Leaf), cigars (Hamlet), pipe tobacco (Condor) and tobacco-free nicotine pouches (Nordic Spirit).

Last year, JTI launched the ‘It costs more than you think’ campaign, providing retailers and consumers with the tools to report the illegal sale of tobacco and to raise awareness of the impact of illegal tobacco on local communities. Visit www.costsmorethanyouthink.co.uk.